Triggering a Flood of Testimonials From Your Website

Definition of testimonial

Testimonials are an important part of any sales letter.  Testimonials are types of social proof, which may help buyers trust a product more.  Although some people have become suspicious of testimonials, they can still be extremely important in convincing other people to buy. But getting testimonials can be difficult.  In general, people are lazy.  They don’t usually provide feedback unless it’s negative, or unless you ask for it. You shouldn’t offer money as an incentive for people to offer testimonials, because then they become “paid testimonials.”  People tend to distrust testimonials that people are paid for, because some people are …

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Using Text Links Versus Image Advertising For Communication

Targeted communication. Target individuals.

Most visitors pass through one of two types of links.  Text links are when you string together a word, phrase or sentence that’s hyperlinked to another domain.  Image ads are things like banners, button, and pictures – graphical images that are hyperlinked with a URL. Both types of links have their benefits and drawbacks.  Which type you use will be based on your site and your traffic – and you should ideally test both types to see which performs best with your particular demographic. In general, text ads tend to pull a lot more clicks than image ads, because people …

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Pay For Exposure to Other People’s Website Audiences

Family relax

In addition to your free efforts to build your list, you have paid options. Buying exposure to your opt in offers is a great way to build your list, but it’s certainly not guaranteed. You definitely have the guarantee of exposure when you pay for the ad space, because the seller will have to show your ad to a certain number of people. But that doesn’t mean they’ll act on it. You want to watch your budget carefully and never assume you’ll make back your money right off the bat. Plan for both success and failure so that if you …

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