My Facebook Formula

My Facebook Formula

Introduction

The internet and social media sites especially have led to the line between our social and professional lives blurring ever more with each passing day. Social media sites give people the opportunity to connect with old friends, make new ones and expand their professional network with only a few clicks, from the comfort of their own home.

Social media sites have redefined the concept of globalization, which was the β€žinβ€Ÿ word two decades ago for large corporations. Unfortunately for the latter, the current globalization concept has allowed businesses of all sizes to tap the benefits of being present in a wide number of markets.

This is because the internet has become a business channel that is practically free and companies are no longer required to make massive investments in building an offline, local presence in whichever market they choose to expand into. In fact, why expand into a single geographical market, when one can access the world with a few clicks of the mouse?

Table of Contents

The Nuts and Bolts ……………………………………………………………………… 4
My Facebook Marketing Plan ……………………………………………………….. 7
Creating a Page …………………………………………………………………………. 12
Promoting Your Page …………………………………………………………………. 14
The Power of Facebook Groups …………………………………………………… 17
Facebook Events ……………………………………………………………………….. 19
Direct Advertising on Facebook ………………………………………………….. 21
Advertising ROI – Test, Measure, Optimize ………………………………….. 25
Conclusion ……………………………………………………………………………….. 26