Google Forces PLR Users to Shop Smart
From the time it became the biggest search engine player on the block, Google has been trying to thwart marketers who game the system and try to manipulate search results. They crack down wherever they can, and one area they try to minimize is the searcher having to see dozens of websites on page 1 that all have the same exact content.
Private label rights have always been wonderful tools for Internet marketers. It gives you well-researched, organized, readymade content at a fraction of the price. But if you and hundreds of others are buying the same content – and Google isn’t showing identical results for page after page, how can it still benefit you?
The key is to find PLR that’s valuable enough to help you maximize your return with it. First, you have to look for quality. You can’t get a good return on your investment (even if it’s a cheap $5 pack of PLR) if the quality forces you to start from scratch without even using the PLR content at all.
Good quality PLR will be well written. It should be free of spelling errors. Whether or not it’s the perfect example of grammatical prowess is up to you – many people like a more conversational tone that isn’t polished online.
The most important thing next to spelling is that the thoughts in the PLR are organized in a logical format. This makes it very easy for you to rewrite or tweak with a few alterations so that you won’t be neglected when Google chooses whose web pages to show in the search results.
The best way to utilize your PLR is to start with making some simple edits. Change the title of the article or eBook. Add an introduction, or edit the one that’s given to you. Do the same with the conclusion. Have a few points that you can add to the article. And change the keywords that you want to target.
Some savvy marketers buy top quality, yet affordable PLR and hand it over to a ghostwriter who charges less than usual to do a simple rewrite. This ensures all your content is 100% unique – or you can give them a percentage goal to meet, like making the content 85% unique.
If the PLR has content that lists several elements, but there is not a logical order they need to go in, like a list of ten fitness tips for example, then you can also rearrange those tips to make the content more unique with a new order.
As with all things marketing-related, it’s those who take time to make the most out of their purchases that do the best. Lazy marketers who slap up content or use bots for every task never see their success last once Google catches on.
Getting Indexed Fast in Google
A lot of people seem to think it takes weeks (or even months) to get indexed in Google, but that’s just not true. Almost anyone can get his or her site crawled and indexed in two weeks or less – sometimes you can even be listed in the Google index in as little as a few hours!
There are several ways to get indexed quickly. All of them involve getting links to your site on other sites that have high PageRank, or sites that are updated often and get crawled frequently by search engine spiders.
You don’t have to pay to do this. There are plenty of ways to get these types of links to your site without paying a penny. One of the easiest ways to get indexed quickly is to ping your site. You don’t have to own a blog to ping your site at places like pingoat.com or Pingomatic.com.
Just add your site’s name and URL, and leave the RSS feed link blank. (It’s not necessary.) Sometimes this technique alone can get you indexed in a day or two. Next, you should submit your link to various social bookmarking sites.
These sites get crawled several times a day, so they can be a very good way to get your own site crawled and indexed quickly. You should get an account at all of the major bookmarking sites. Don’t miss StumbleUpon, Digg, Furl, del.ico.us, and Slashdot.
Press releases can be very helpful in getting your site crawled and indexed quickly. Most of the more popular press release sites have good PageRank, get crawled often, and can even get your press release posted on a number of different sites that borrow news from the PR directories. Sometimes it can be worth submitting a press release simply for the ease and speed of being indexed.
Article marketing is another way to get indexed fast. Submitting an article or two can also help you get backlinks, better PageRank, and targeted traffic to your site. A lot of article directories have very good PageRank, so it definitely has benefits other than just quick indexing.
Blog commenting can be a very good way to get indexed quickly. You’ll need to find blogs that don’t have the “nofollow” tag, because blogs that have “nofollow” won’t let search engines crawl the links anyway.
This is debated by SEO experts – some saying the “nofollow” tag doesn’t even matter, since some search engine spiders ignore them anyway. Others claim you might get a small amount of traffic from the blogs themselves, but “nofollow” blogs will do nothing to help you get indexed faster.
You should also make sure you do all you can to maximize the ability of spiders to crawl your site. You should have links that are easy to find and follow, use text links instead of only image links, don’t use Flash or image maps unless you also have text links for spiders to follow, and make sure you keep your site as clean as possible. Having too many links on your main page can confuse spiders, and your site may not be indexed properly.
Forums often get crawled on a regular (daily) rotation since the content is updated often. Popular forums have had posts on their site show up on Google just minutes after they’re posted! It’s very common for posts on very popular forums to be in Google in under 24 hours. Posting a small link in your signature on some of these forums can help you get your site indexed quickly.
Finally, you can exchange links with other webmasters in your niche. Not only is this a great way to build backlinks, but if their sites get crawled often, you’ll be adding to the chance that your site will be crawled and indexed quickly, too. Link exchanges won’t penalize your site, either – unless you amass too many, too soon – so stick with organic growth (a few a day) and it won’t put up any red flags for the search engines.