How To Motivate Your Downline
One of the most vital jobs of a network marketing leader is to keep his or her downline members on their toes. If you are an MLM leader, you have to have the characteristics to do so. One thing you must keep in mind. A network marketing venture is just what its name suggests – it works with a network of people. You cannot work it alone. If you make your downline members succeed, the whole network is succeeding and you too will feel the great benefits of it.
MLM leaders who have become successful attribute a lot of their success to the manner in which they have worked with their downline. Right from the first meetings of prospecting potential people to the signing them on into the network, these leaders have played an important role. This is what has made their networks work, which has pushed them higher and higher into the network and made them the successes that they are today.
Expert MLM leaders motivate their downline members in a variety of ways. The following are some of the things that they will do.
1. They hold regular meetings with their downline members where they encourage them with their words and actions. They tell the members how valuable they are to the network and how everything would fall apart even if one of them did not put in their best. They tell the members that they trust them completely. Most MLM members also give incentives to high performing members such as cash rewards and certificates.
2. They will also physically go with new inductees into the network who are trying to prospect clients. New members into the downline could be very nervous for the first few times. Good MLM leaders will accompany these members on their meetings and explain things to the prospect. This could be a learning curve for the downline members.
3. Most MLM leaders are known to have organized team building games among their downline members. This has worked at creating the bond between the members which has helped them to know each other better and work toward a common goal.
4. The MLM leaders who have become successful today have always led by example. They have done things that have been higher than the targets they have set for their downline members. This makes the downline members feel more confident about what they are about to do.
An efficient leader is always a very valuable asset to any group of people. The same applies with MLM leadership. If the leader is good, he or she can take the entire network to new heights.
How To Make Bigger Downlines In Your Network Marketing Business
In an MLM venture, all the people that are under you in the network become part of your downline. This includes the members that you have brought in yourself and the members that these people have brought in later on. Yes, if it does remind you of a happy family of sorts, it is! An MLM venture – after all, MLM means Multi Level Marketing – depends on having various levels of people that work together and get mutually benefited.
Certainly, if you have to succeed in your network marketing venture, there is no way out for you but to build a healthy downline. Furthermore, it is not just about building the downline; you have to train and motivate them so that they keep working productively. All this is definitely not easy to do, but if you have some qualities, you will manage well.
Be a Charismatic Talker
Remember that most of the people that will join your network, at least initially, will be the ones who know you personally. They will include your family and friends. But even though they know you, they will participate in your venture only when they are convinced about it. Having a good personality and a way with words will help. It is not a bad idea to join a personality development or a leadership course before you begin. It will pay off handsomely.
Always be on the lookout for the right kind of people that you would like to induct into your team. When shopping in a mall, look at people who are heading toward the bookshelves that sell books on finance. These people are good candidates. Similarly, look for housewives who look as though their expenses are too much on them. Strike up conversations with people in buses and trains.
Wear a pin or a button about your MLM business at all times, with an intriguing but attractive slogan like “Help Me Make You Rich”. People are surely going to ask about that one.
Be a Leader
When you get the first handful of people in your network, assure them of your full cooperation whenever needed. These people will be new and apprehensive. You will need to help them out often. You may be required to go with them for meetings with possible candidates, or talk at seminars and meetings that they have organized. If they wish to start a website about their networking opportunity, you will have to help them, sometimes even up to the point of giving them a good web designer. All these gestures help; the downline places their trust in you and they become more confident of bringing their friends and family into the team.
About Uplines And Downlines And Moving Upward
MLM stands for Multi Level Marketing. The word itself tells you that there are various levels of people involved here. When you join into the network, you are becoming part of someone’s downline. For you, these people who are present already and are at levels above you are part of your upline. Then, as your enterprise kicks forth and you manage to bring new people into the venture, they become your downline. For them, you are the upline! So, for you, you are at the center of the MLM network – the people above you are your upline and the people below you are your downline.
But remember one very important thing – the upline and downline do not stretch indefinitely. All MLM programs are commission based. Whenever a person in the network makes a sale, the commission is earned by members in the upline. There are some levels of members that will earn commissions. Suppose you make a sale. In that case, a commission of that sale will be earned by the members in your upline. But to how many levels? Not all. The commission may be applicable to about three to five levels of members above you, which will depend on the policy of the MLM company. So only these members are in your upline. The members who are higher than these are not in your upline.
It works in a similar manner for downlines. You may get commissions for the sales made by three to five levels of people below you, but not lower than that.
Of course, different MLM companies have different rules. Hence the limitation on the upline and downline will also differ. This should actually be one of the most important criteria for selecting your MLM opportunity – choose one that has more levels of upline and downline.
Now, your greatest attention when you are in an MLM opportunity is to move upward in your own upline. How do you do that? You cannot physically dislodge the members that are already in higher positions. But when you increase the size of your downline, you automatically gain a higher status. From a Gold Level member, you might become a Platinum Level member. When that happens, even the commissions that you earn will increase.
Again, it is not a single person’s effort. Everyone works together to raise your position. The beauty of MLM is that it is a mutually benefiting business. When people work at bringing new members into the fold, they are helping their upline to progress also. That means, you need to be as cooperative with your downline as possible. It is they who basically hold the reins that can propel you upward in the network.