A good way to grow an online business is to go offline. You need to take your business out into the world to let them know about your business. One of the best ways that you can attract referrals is through B2B networking events.
This might be a new field for you or you might not know how to find these events. Finding events and making the right connections is a lot easier if you do a little research online to find offline events.
You’ll want to look up “B2B networking groups” and what this will do is tell you all the networking groups that are available. But since that casts such a wide net, you’re going to want to get a little more specific.
To look for ones that relate to the field you’re in, you’ll search for “B2B networking events for catering” or graphic design or whatever your business is. Not all these groups are labeled as a networking event even if that’s what they are.
You’ll find them under “exhibition” and you’ll also find them labeled under “mixer.” You’ll want to look for these events under the association that’s linked with your business.
For example, if you sell wedding supplies, look under “wedding vendor network B2B” and if you want to be specific to your state, then just add the name of your state at the end of your search term.
Also, make sure that you look on Facebook for networking opportunities that are taking place offline. Whatever event you find, make sure you check to see if a sign up is required.
If it is, you’ll want to sign up as soon as possible because if it gets to full capacity, you might miss your chance to take part in the event. When you’re networking, make sure that you know exactly why you’re there.
You want to know what your need is so that you don’t lose sight of that. Know who you want to connect with. Many of the events will have experts in the industry.
This is your chance to learn from them and to get your name and business before them. If a Q & A is offered, then take advantage of that to gain information from the experts.
At any networking event, you’re bound to run into people that you’ve met with in the past. It can be easy to fall into the habit of sticking with these people so that you have someone to converse with.
But don’t hang with the familiars. This doesn’t help you reach your goal of getting referrals. Look for people you don’t know and connect with them instead.