From the time it became the biggest search engine player on the block, Google has been trying to thwart marketers who game the system and try to manipulate search results. They crack down wherever they can, and one area they try to minimize is the searcher having to see dozens of websites on page 1 that all have the same exact content.
Private label rights have always been wonderful tools for Internet marketers. It gives you well-researched, organized, readymade content at a fraction of the price. But if you and hundreds of others are buying the same content – and Google isn’t showing identical results for page after page, how can it still benefit you?
The key is to find PLR that’s valuable enough to help you maximize your return with it. First, you have to look for quality. You can’t get a good return on your investment (even if it’s a cheap $5 pack of PLR) if the quality forces you to start from scratch without even using the PLR content at all.
Good quality PLR will be well written. It should be free of spelling errors. Whether or not it’s the perfect example of grammatical prowess is up to you – many people like a more conversational tone that isn’t polished online.
The most important thing next to spelling is that the thoughts in the PLR are organized in a logical format. This makes it very easy for you to rewrite or tweak with a few alterations so that you won’t be neglected when Google chooses whose web pages to show in the search results.
The best way to utilize your PLR is to start with making some simple edits. Change the title of the article or eBook. Add an introduction, or edit the one that’s given to you. Do the same with the conclusion. Have a few points that you can add to the article. And change the keywords that you want to target.
Some savvy marketers buy top quality, yet affordable PLR and hand it over to a ghostwriter who charges less than usual to do a simple rewrite. This ensures all your content is 100% unique – or you can give them a percentage goal to meet, like making the content 85% unique.
If the PLR has content that lists several elements, but there is not a logical order they need to go in, like a list of ten fitness tips for example, then you can also rearrange those tips to make the content more unique with a new order.
As with all things marketing-related, it’s those who take time to make the most out of their purchases that do the best. Lazy marketers who slap up content or use bots for every task never see their success last once Google catches on.
Getting Indexed Fast in Google
A lot of people seem to think it takes weeks (or even months) to get indexed in Google, but that’s just not true. Almost anyone can get his or her site crawled and indexed in two weeks or less – sometimes you can even be listed in the Google index in as little as a few hours!
There are several ways to get indexed quickly. All of them involve getting links to your site on other sites that have high PageRank, or sites that are updated often and get crawled frequently by search engine spiders.
You don’t have to pay to do this. There are plenty of ways to get these types of links to your site without paying a penny. One of the easiest ways to get indexed quickly is to ping your site. You don’t have to own a blog to ping your site at places like pingoat.com or Pingomatic.com.
Just add your site’s name and URL, and leave the RSS feed link blank. (It’s not necessary.) Sometimes this technique alone can get you indexed in a day or two. Next, you should submit your link to various social bookmarking sites.
These sites get crawled several times a day, so they can be a very good way to get your own site crawled and indexed quickly. You should get an account at all of the major bookmarking sites. Don’t miss StumbleUpon, Digg, Furl, del.ico.us, and Slashdot.
Press releases can be very helpful in getting your site crawled and indexed quickly. Most of the more popular press release sites have good PageRank, get crawled often, and can even get your press release posted on a number of different sites that borrow news from the PR directories. Sometimes it can be worth submitting a press release simply for the ease and speed of being indexed.
Article marketing is another way to get indexed fast. Submitting an article or two can also help you get backlinks, better PageRank, and targeted traffic to your site. A lot of article directories have very good PageRank, so it definitely has benefits other than just quick indexing.
Blog commenting can be a very good way to get indexed quickly. You’ll need to find blogs that don’t have the “nofollow” tag, because blogs that have “nofollow” won’t let search engines crawl the links anyway.
This is debated by SEO experts – some saying the “nofollow” tag doesn’t even matter, since some search engine spiders ignore them anyway. Others claim you might get a small amount of traffic from the blogs themselves, but “nofollow” blogs will do nothing to help you get indexed faster.
You should also make sure you do all you can to maximize the ability of spiders to crawl your site. You should have links that are easy to find and follow, use text links instead of only image links, don’t use Flash or image maps unless you also have text links for spiders to follow, and make sure you keep your site as clean as possible. Having too many links on your main page can confuse spiders, and your site may not be indexed properly.
Forums often get crawled on a regular (daily) rotation since the content is updated often. Popular forums have had posts on their site show up on Google just minutes after they’re posted! It’s very common for posts on very popular forums to be in Google in under 24 hours. Posting a small link in your signature on some of these forums can help you get your site indexed quickly.
Finally, you can exchange links with other webmasters in your niche. Not only is this a great way to build backlinks, but if their sites get crawled often, you’ll be adding to the chance that your site will be crawled and indexed quickly, too. Link exchanges won’t penalize your site, either – unless you amass too many, too soon – so stick with organic growth (a few a day) and it won’t put up any red flags for the search engines.
Don’t Let AdWords Get Out of Control
AdWords can be a very difficult thing to master. A lot of people have to spend hundreds or even thousands of dollars before they learn to make a profit. Some people are never able to become profitable, and give up after losing a considerable amount of money.
In order to have the best chance at being profitable, you have to learn to be extremely vigilant about your campaigns. You have to monitor them carefully, and always end campaigns that stay unprofitable for a long period of time.
One of the first things you should monitor is your CTR. If your click through ratio is very poor, your ads will cost more. It will take more money for the same number of clicks your competitors might get if they have a better CTR.
If your CTR is too low, you need to tweak your ad. You need to look at the text your competitors are using, and attempt to make it better. Try to get inside the minds of your visitors, and think about what they’re looking for when they search for a particular word or phrase.
Use AdWords’ split-testing setting to test multiple versions of your ads, and use the best ones.
Keep an eye on your quality score (QS). If your score is too low, then you need to do a few things to get your quality score up.
The higher your QS is, the less you’ll have to pay for your clicks, and the more profit you can potentially make. The quality score takes several factors into account for its ranking algorithm, and Google doesn’t release the details of every single one.
They give you a little general advice, but it’s not really enough for most people to dominate AdWords right out of the bat. After a lot of experimentation, many experts have come up with some guidelines than can help improve your quality score.
Make sure you have each campaign’s keyword phrases on the landing page itself. Don’t use the keyword “golf carts” if the word “carts” doesn’t appear anywhere on the page. That could bring your quality score down.
Keep your campaigns to a few highly related keyword phrases each, such as one for the product name only, another for long tail phrases, and a third for more broad keywords. You should make sure you target those keywords in your ad.
If you have “golf clubs,” “golf bags,” and “golf club warmers” as your keyword phrases, you should try to use at least one of those phrases in your ad. You might have something like “Golf Clubs, Bags, and Accessories” in your ad. The words people search for will appear in bold in your ad, so the more you have in your ad, the more likely it is to be clicked.
Finally, you should carefully track conversions. Make sure you have a way to track which traffic came from AdWords if you’re sending traffic from more than one source. Conversions are ultimately the most important factor in the success or failure of your AdWords campaign.
Is the AdSense Effort Worth Your Time?
AdSense can be a fantastic moneymaker. There are many people who make thousands of dollars per month through AdSense alone. Hearing this may get you excited, and you may already have dollar signs in your eyes. But don’t get your hopes up just yet.
Although you’ve probably heard about people who bring in five or six figures per month with AdSense, you need to keep one very important thing in mind. In order to make that kind of money with AdSense, you need to have a ton of traffic.
In fact, most people who make more than $100 per month with AdSense either have a very large website with thousands of visitors per day, or they have dozens, hundreds, or even thousands of smaller websites.
For most people, AdSense may not be worth the effort to create sites only for promoting it. AdSense only pays a few cents for each click, depending on the keyword you target (some pay a lot more) and those few cents are a lot smaller than they were just a few years ago.
A few years ago, some people were getting several dollars per click for many keywords. These days, $1 clicks are relatively rare in most niches. Most clicks seem to be under $0.50 now, and smaller niches may experience clicks of only around $0.10 (or even less.)
In order to make $10 per day, at $0.10 per click you would need 100 clicks. If your click through ratio were 5%, you would need 2,000 visitors to your site every single day just to earn $10 per day.
For sites with very little traffic, you would have to have a really fantastic click through ratio in order to earn decent money with AdSense – or, choose highly competitive keywords that pay a lot, but are harder to rank high for in the search engines.
Some sites just naturally have traffic that doesn’t buy much as far as paid information, but they like to click through links to access free information. Webmasters who have sites that target the freebie seeking demographic should test AdSense links to see which type performs best.
If you’re running a site that has an extremely general audience, AdSense might also be a good alternative. AdSense is usually pretty good at delivering targeted ads. You can create thousands of content pages with AdSense links, place the code in your blogs, and watch your monthly earnings rise as you create more fodder for your readers.
If your only goal is to make money without becoming a product owner, then create a content-laden site that weaves affiliate links into the text and provides ample opportunities for clicks to AdSense links so that you can profit from the information you’re delivering.