Use Your Backend Sales to Increase Your Value With Customers

Backend sales forecast on digital tablet

Every good marketer knows how important it is to increase the lifetime value of the customer.  It’s much cheaper to make a sale to a previous customer than it is to get a new one onboard.  The cost of acquiring new customers can be high, but getting more money out of existing customers won’t cost you a penny. Building a backend to your business isn’t hard but without one, you’re limiting your financial potential.  A backend is how you continue selling to an existing customer. Let’s say you sell an eBook on how to make money blogging. Your eBook could …

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