Using Text Links Versus Image Advertising For Communication

Targeted communication. Target individuals.

Most visitors pass through one of two types of links.  Text links are when you string together a word, phrase or sentence that’s hyperlinked to another domain.  Image ads are things like banners, button, and pictures – graphical images that are hyperlinked with a URL. Both types of links have their benefits and drawbacks.  Which type you use will be based on your site and your traffic – and you should ideally test both types to see which performs best with your particular demographic. In general, text ads tend to pull a lot more clicks than image ads, because people …

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